$50 off summer tech camps! 
$50 off summer tech camps! 

Marketing & Pop Culture - Powered by Harvard Business Publishing

  • Price: $1,499 USD
  • Age: 13 - 18
  • Skill Level: Beginner–Advanced
  • Format: Summer Online Teen Academies | Small-Group, Online
  • Duration: Two-week program, 2-hour lesson per day

Get ready to create your own "next big thing."

iD Tech is the exclusive K-12 partner of Harvard Business Publishing Education.

Whether it's the meteoric rise of K-pop band BTS or a new hit game like Pokémon exploding onto the scene, worldwide phenomena often seem to start overnight. Is the secret to going viral hiding in decades of hard work, or in letting fans pump up your content generation (officially or unofficially)? Find out for yourself as you explore curious case studies from Harvard Business Publishing at the intersection of art, culture, and business. From Beyoncé to Banksy, Nike to Pepsi, and hit video games to NFTs, you'll explore what makes something stick or flash in the pan. Along the journey of unlocking some of the mysteries of what drives success in music, fashion, art, and influence, you might just make your own "next big thing!”

In this course you will:

  • Understand key success metrics and risks of different content strategies
  • Develop product ideas and content creation plans
  • Explore simulations and case studies from Harvard Business Publishing
  • Develop a portfolio to share with potential universities or employers
  • Push boundaries and work on creating viral media

Sample Schedule

Get ready to explore big drivers of art and culture and discover what makes something go viral! By diving into case studies of superstars like Beyonce and BTS, you’ll gain an understanding of how marketing choices and social media tactics can propel an artist, idea, or product toward international success. 

Building on your knowledge from sessions 1-5, you’ll develop your own viral content ideas, work on showcasing your concepts, and prepare to get in front of your market. Wrap up by putting together a portfolio that demonstrates your creative process and gives you an edge for college applications.

Earn Certification

Upon successful completion of this program, you will earn an official certificate granted by iD Tech, the exclusive K-12 education partner of Harvard Business Publishing Education. This program is graded as a pass or fail; students must receive 75% to pass and obtain the certificate of completion.

  • Certificate recognizing your skills and success

  • Insights and demos from Harvard Business Publishing content and renowned industry experts

  • Skills that can help secure internships and potential jobs

  • Portfolio to share with colleges and future employers

What Parents Are Asking

If your teen dreams of launching a company that takes the world by storm, studying the success of pop culture icons will help demystify what it takes to capture the public imagination. With content from Harvard Business Publishing, they will gain valuable insights into the intersection of music, fashion, art, influence, and business, propelling them forward in their entrepreneurial journey.

Designed for college-bound business and leadership students interested in management, launching companies, or leading nonprofits, this program offers a resume-boosting certificate that can help your teen stand out to admissions officers.

This course is designed for students of all skill levels. With content exclusively from Harvard Business Publishing Education, your teen will unlock many secrets and lessons learned from case studies with Beyonce, BTS, Pokémon, and more, as well as fun simulations that explore the business side of “cool.”

In order for your teen to participate, they will need a Mac or Windows computer, webcam, and stable internet connection with access to Zoom video conferencing. Curriculum will be delivered through Canvas.

After successful completion of the program, your teen’s verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images shown are for illustrative purposes only and may be subject to change at the discretion of iD Tech and Harvard Business Publishing.

This course is taught by live iD Tech instructors and features content exclusively from Harvard Business Publishing. Students will learn the same case studies and simulations taught to business undergrads, MBAs, and business leaders.

Other Courses Teens Love

Request a brochure
Please enter a valid email address

Select all that apply

Student 1