Marketing & Pop Culture - Powered by Harvard Business Publishing

Price: $1,499 USD
Age: 13 - 18
Skill Level: Beginner–Advanced
Format: Summer Online Teen Academies | Small-Group, Online
Duration: Two-week program, 2-hour lesson per day

Get ready to create your own "next big thing."

iD Tech is the exclusive K-12 partner of Harvard Business Publishing Education.

Whether it's the meteoric rise of K-pop band BTS or a new hit game like Pokémon exploding onto the scene, worldwide phenomena often seem to start overnight. Is the secret to going viral on social media hiding in decades of hard work, or in letting fans pump up your content generation (officially or unofficially)? Find out for yourself as you explore curious case studies from Harvard Business Publishing at the intersection of art, culture, and business. From Beyoncé to Nike to Pepsi, you'll explore what makes something stick or fizzle out.

Scholarships are available based on financial need.

In this course you will:

Push boundaries and work on creating viral media
Understand key success metrics and risks of different content strategies
Develop product ideas and content creation plans
Explore and discuss the marketing of Walt Disney and Puma's, "Maya", Southeast Asia's first virtual influencer
Build a portfolio of projects to share with colleges and potential employers including your own live-action video and motion graphics

Sample Schedule

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Space is limited

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Sessions 1-5: Success and Growth in Artistic Pursuits

Get ready to explore big drivers of art and culture and discover what makes something go viral! By diving into case studies of superstars like Beyonce and BTS, you’ll gain an understanding of how marketing choices and social media tactics can propel an artist, idea, or product toward international success.

Sessions 6-10: Viral Media Design

Building on your knowledge from sessions 1-5, you’ll develop your own viral content ideas, work on showcasing your concepts, and prepare to get in front of your market. Wrap up by putting together a portfolio that demonstrates your creative process and gives you an edge for college applications.

Earn Certification

Upon successful completion of this program, you will earn an official certificate granted by iD Tech, the exclusive K-12 education partner of Harvard Business Publishing Education. This program is graded as a pass or fail; students must receive 75% to pass and obtain the certificate of completion.

A certificate recognizing your skills and success
Access to cutting-edge case studies and simulations from Harvard Business Publishing
Instructors recruited from top universities like Caltech and NYU
Designated office hours for additional help and advice
Portfolio of project work to share with colleges or potential employers
Guidance on how to reflect on your iD Tech experience for college applications

What Parents Are Asking

Why does my teen need this program?

If your teen dreams of launching a company that takes the world by storm, studying the success of pop culture icons will help demystify what it takes to capture the public imagination. With content from Harvard Business Publishing, they will gain valuable insights into the intersection of music, fashion, art, influence, and business, propelling them forward in their entrepreneurial journey.

Will this program give my teen an edge for college applications?

Designed for college-bound business and leadership students interested in management, launching companies, or leading nonprofits, this program offers a resume-boosting certificate that can help your teen stand out to admissions officers.

Is this program right for students who are new to studying business?

This course is designed for students of all skill levels. With content exclusively from Harvard Business Publishing Education, your teen will unlock many secrets and lessons learned from case studies with Beyonce, BTS, Pokémon, and more, as well as fun simulations that explore the business side of “cool.”

What are the technical requirements for this program?

In order for your teen to participate, they will need a Mac or Windows computer, webcam, and stable internet connection with access to Zoom video conferencing. Curriculum will be delivered through Canvas.

How will my teen receive their certificate?

After successful completion of the program, your teen’s verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images shown are for illustrative purposes only and may be subject to change at the discretion of iD Tech and Harvard Business Publishing.

Will Harvard Business Publishing faculty be teaching this course?

This course is taught by live iD Tech instructors and features content exclusively from Harvard Business Publishing. Students will learn the same case studies and simulations taught to business undergrads, MBAs, and business leaders.