Attached is a press release that hit the wire a few weeks ago. We have gotten some great coverage from it…and I wanted to make sure our readers are kept in the loop.
For Immediate Release
Video Game Camp Uses Award-Winning Unreal Tournament 3
to Teach Valuable Game Development Skills
CAMPBELL, CA – January 3, 2008 – Today’s teens are the first generation born into a world completely oriented around technology. Their births were announced on a cell phone and their images growing up were sent to family on the Internet. They have social networking pages and build relationships by calling and texting friends.
So what’s the best way to teach technology, and more specifically, the emerging field of video game development, to teens? Campbell, CA based iD Tech Camps, America’s largest national youth summer computer camp, thinks it has the answer. Instruction is broken into manageable parts and classes promote hands-on learning in small groups of just 6 or 7 students—a big departure from a typical school classroom of 30. Topics at the camp focus on the interests of teens. And who wouldn’t want to make their own video game? The small peer group collaboration and emphasis on experimentation encourage exploration and creativity in the rapidly expanding field of video game development.
“We provide an environment where instruction is personalized and fluid,” said Pete Ingram-Cauchi, president and CEO of iD Tech Camps. “Teens choose our computer camp because we have the cutting edge software and tools that are most relevant in the industry. Partnering with industry leaders like Epic Games is vital. They believe in our teaching philosophy. They understand that a key component to offering the best tech courses involves instruction of the industry’s leading game engine, Unreal Engine 3, as provided with the Unreal Tournament 3 game.”
Midway, a leading interactive entertainment publisher and developer, and world-renowned developer Epic Games, Inc., recently announced that the highly anticipated and award-winning Unreal Tournament 3 game has shipped for PC. Building off of the massive success of Gears of War, the 2006 Game of the Year, Epic Games has brought the world’s premiere and multi-million unit selling first-person shooter back to the PC. Students at iD Tech Camps will get instruction on the Unreal Engine 3 tools that ship as part of the Unreal Tournament 3 PC version. This way they are getting training in a world-class professional game engine that has also been used in award-winning, million-selling, games including Gears of War, Mass Effect and BioShock.
“We’ve partnered with iD Tech Camps because of their reputation for quality game development instruction for teens,” said Mark Rein, vice president of Epic Games. “Unreal Tournament 3 delivers unparalleled game quality that gamers have come to know and expect from Epic Games. We are reaching an audience of gaming enthusiasts who play the game as well as learn to design and mod with our deep set of tools.”
iD Tech Camps and the iD Gaming Academy use the recently released Unreal Tournament 3 in their curriculum and during NVIDIA-hosted Gaming Tournaments. Students will be able to modify Unreal Tournament 3 by adding new levels, redesigning skins or replacing characters to customize game play through interactive modding tools. They can also create 3D video games and design 3D environments and levels complete with advanced special effects.
The “couch potato” characterization of video game players is being tossed out the window. Players no longer passively play; they build their own environments, characters and strategies. Educators and manufacturers are responding by providing the training, technology and tools that allow users to be more than just players.
About iD Tech Camps and the iD Gaming Academy
iD Tech Camps provides weeklong, day and overnight summer computer camps for beginner to advanced students at 50 prestigious universities in 23 states. Students create, design, mod and code 2D and 3D video games, as well as design websites with Flash® animation, film digital movies, build robots, learn programming and more. iD Gaming Academy immerses teens in the dynamic world of video game. Courses include Camp Fatal1ty™, Game Modeling with Maya® and Game Programming. For more information, visit www.iDTech.com and www.iDGamingAcademy.com.
About Unreal Tournament 3
Unreal Tournament 3 marks the return of the world’s premiere first-person shooter to the PC, and its debut on the PLAYSTATION®3 system. Unreal Tournament 3 unleashes the full power of Unreal Engine 3, taking graphics, gameplay, and challenge to a whole new level. Players engage in intense battles with other human players online, or against Unreal artificial intelligence that sets the industry standard. With the most powerful futuristic weapons and vehicles available, this is FPS action at its best! More information about Unreal Tournament 3 can be found online at www.unrealtournament3.com
About Epic Games
Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its Unreal series, recently shipping Unreal Tournament 3 for PC and PlayStation 3. Epic’s breakthrough game, Gears of War, sold over 4 million copies and was awarded overall Game of the Year for 2006 by the Academy of Interactive Arts & Sciences, Game Developers Choice Awards, GameSpot, GamePro and many others. Epic is also responsible for the Unreal Engine, which is the underlying technology for a wide range of games including the Game Critics Awards’ Best Console Game and Spike TV’s 2007 RPG of the Year “Mass Effect” by BioWare and the 2007 BAFTA Best Game and Spike TV Game of the Year “BioShock” by 2K Games. Epic’s Unreal Engine 3 is the current holder, and three-time consecutive winner, of Game Developer magazine’s Front Line award for Best Game Engine. Epic was also recognized as 2006 Studio of the Year by Spike TV, Developer of the Year by Official Xbox Magazine and 2007 Large Company of the Year by the North Carolina Technology Association. Additional information about Epic can be obtained through the Epic Games Web site at www.epicgames.com.
Epic, Epic Games, Unreal, Unreal Tournament and Gears of War are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.
Midway Games Inc., headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
Written by Alisa Schreckengast