New iD Tech TV Commercial! Don't Just Play Games, Make Them!

iD Tech in action

Did you happen to catch the latest TV commercial from iD Tech? If so, you can learn more about our high-energy online courses taught by live, elite instructors right here! (Or, watch the TV spot again!)

“Screen time is bad for kids.”

Sound familiar? 

We’d be willing to bet, yes! Parents get bombarded with opinions and messaging about screens and electronics. And it’s true: time spent aimlessly scrolling through social media, playing video games, and staying glued to the trendiest apps of the day can be time wasted. 

But it doesn’t have to be.

There’s a flip side to what parents hear about screen time and technology for kids

Now...“STEM is the future of education and careers.”

Sound familiar? Surely, that’s another yes—especially if you follow this blog (we’re big believers in that statement, and we have the STEM stats to back it up). 

These two seemingly opposing ideas are at the heart of education today. To realize your child’s full potential, it’s just a matter of finding the right way to make technology work for and, not against, their learning potential. 

The tremendous educational power of STEM is just waiting to be unlocked, and to do that, “screen time” is in desperate need of a makeover. 

That’s where we come in, as you can see in our latest iD Tech TV spot! Check out the video by clicking here.

And here’s a breakdown for those who can’t watch right now:

It’s a dark room. A teen is alone, hunched over their computer screen, wired into hour 2 or 3 of straight video game consumption. 

But then, a game changer—literally. 

"Don’t just play games, make them!" 

Screen time just got that much needed makeover. 

The lights come on, and the same teen is actively creating, and learning from an expert tech instructor, and connecting with like-minded peers. Now, we see kids smiling, gaining valuable skills, and utilizing the latest technology to make something awesome. 

The figure of speech “like night and day” comes to life, because that’s exactly what’s happening here. In terms of kids’ development, that’s the amazing transformation that happens when tech consumption becomes tech creation. 

The isolation, the passivity, the lack of critical thinking: gone. Enter project-based learning in an online environment kids will actually look forward to every day. Now that’s a summer of tech that kids and parents will be excited about! 


Pretty cool, right? It might also make you think, if only it were that easy to make that shift!

Don’t worry, we’re here to help you find the perfect course to reignite your child’s love of learning and take screen time to the next level. Here are a helpful FAQ’s you can ask and answer to get started:

Does your child enjoy video games and/or apps?

If your child enjoys these things, that's a good start. It's a lot easier for kids to get excited about creating something cool with coding if they already enjoy the thing they’re trying to create! (Check out our online coding courses for kids or coding tutoring options.)

Does your child dream of creating their own business or monetizing online?

From monetizing a Roblox game to creating a following of millions of subscribers on YouTube, there is seemingly endless potential to transform a tech hobby into a side hustle, and even a thriving business! Now is the best time in history for kids to learn about entrepreneurship, which, powered by tech, can unlock their creative potential in some seriously cool (potentially lucrative) ways. 

Does your child want to change the world?

Wow, that escalated quickly, right? But hey, this isn’t off base: there are plenty of examples, historic and current, showing how coding has changed the world

Does your child want in-demand skills for jobs of the future?

For parents looking to give their children a leg up when it comes time to fill the jobs of tomorrow, that means introducing STEM in early childhood. Digital literacy is critical to success in the modern world. By getting started sooner rather than later, kids can develop related tech skills and essentially “future-proof” their education.

(If you need more guidance, check out this post on figuring out if coding is for your child.)

School's out. Virtual Tech Camps are in. 

So, perhaps you know your child is already budding coder, game designer, or tech entrepreneur, or perhaps not yet. The journey is half the fun, after all!

If there's one positive we can take away from many schools being shuttered this year, it's the fact that kids and teens can now take part in a topic, like coding, that might not have ever been an option for them before. 

As something closer to “normal life” starts to resume around the world, there’s still a lot of uncertainty about in-person gatherings and - let’s face it - it’s been a year of many challenging decisions, one after the other, for parents and kids alike.

So, let's take some of that pressure off!

Simplicity and certainty are music to many families’ ears, and that’s where our 20 years of experience can help. After an awesome first summer season, 45,000 students strong, Virtual Tech Camps are back and better than ever. 

While school is out, Virtual Tech Camps are in. And that means coding, designing, and innovating are also in. All of these topics, 21st century skills and more are in, and ready for kids to jump into right now.

A photo of Virginia

Virginia started with iD Tech at the University of Denver in 2015 and has loved every minute since then! A former teacher by trade, she has a master's in education and loves working to embolden the next generation through STEM. Outside the office, you can usually find her reading a good book, struggling on a yoga mat, or exploring the Rocky Mountains.