Amid a large dip in traffic for Google+, and the recent announcement of the dismissal of Google's micro-blogging add-on “Buzz,” the search giant is still swinging for the fences – prepping a possible new music store venture, “with a twist.”
In Google-speak, what could a “twist” signify? Rumors of possibilities have been light, but according to Google's senior vice president of mobile Andy Rubin at the recent AsiaD conference, the music service will have a “little Google in it,” and won’t be the everyday $.99 per song MP3 store. While Google strives for something different, you can bet its new music service will directly battle Apple’s iTunes and Amazon’s offering.
Of course, this won’t be the first time Google has taken on established “champions.” The company has found success with Android – there are 190 million activated Android devices, and the popularity and push to develop android apps is still growing strong.
Some of you might already be familiar with the Google’s Music Beta service, which is really only an online storage spot for music that consumers already own – there isn’t a download component. So, this new music venture looks to go above and beyond what already exists, both with "beta" and in the current marketplace. The question is when?
No matter how this one unfolds, it’s exciting watch the quest among online giants to become a one-stop-shop for all things social, shopping, and media: E-commerce leader Amazon already has a cloud music player and a library of music, and social network Facebook has recently announced a partnership with popular streaming service Spotify. Google’s efforts with “+” and its potential new music venture set the company along the same course.